The Advisory Team is designed to help promote and advise the management team of the M1 Pro Cycling project in each of their respective fields of expertise. The advisors will consist of three types of members: Former Elite Cyclists, Former Elite Athletes from another sport and Business Leaders – with the one commonality among them – that they have a passion for the sport of cycling.

Alex Stieda
Senior Account Manager | Long View Systems

Alex is the first North American to wear the Yellow Jersey in the 1986 Tour de France. On the same day, Alex also retained the coveted polka dot, multi-coloured, the red and the white jerseys. Alex also represented Canada at the 1984 Olympic Games and will assist the M1 Project with his significant connections in the cycling industry.

Dr. Jack Taunton
Professor, Faculty & Director | Sports Medicine UBC & Fortius Institute of Sports Med

Dr. Taunton was the Medical Officer for the Olympic Games in 1984, 1988, 1992 and 2000. He was also the Chief Medical Officer for the Vancouver 2010 Olympic and Paralympic Winter Games. Dr. Taunton will be instrumental in providing the necessary framework and physiological testing requirements for the M1 Project.

Jacques Landry
High Performance Director | Cycling Canada

Jacques was a member of Team Canada for the 1992 and 1996 Olympic Games and was a coach for the 2004 and 2008 Olympic Games. Now as the High Performance Director for Cycling Canada, Jacques brings a wealth of athlete development experience to the M1 Project.

John Tolkamp
President | Cycling Canada

John is a Masters National Champion in road cycling. John brings a wealth of experience in international sport policy as a member of the UCI ethics commission and President of Cycling Canada. Johns all inclusive philosophy is a benefit to the M1 Project.

Pierre Hutsebaut
Peak Centre Montreal | Continental Advisor UCI America Tour

Pierre was the Technical Road Manager for the 1976 Olympic Games and became the Canadian Nationals Team Coach in 1982. Pierre has also been the Director of the National Racing Program and Executive Director of Cycling Canada. Since 2005, Pierre has been appointed as the International Cycling Union America Tour Advisor. Pierre looks to bring his diverse cycling experience to the M1 Project.

Richard Wooles
Executive Director | Cycling BC

Richard was a member of the Welsh national team, competing in the 1994 Commonwealth Games and was Canada’s team coach earning a bronze medal in the women’s Team Pursuit at the 2012 Olympic Games. In his current role as Executive Director of Cycling BC, Richard brings a wealth of business connections to the M1 Project.

Ron Hayman
Owner | Hayman Sport

Ron was one of Canada’s first athletes to turn professional in the late 70’s as 1 of 7 founding members of the Schwinn 7-Eleven cycling team. Ron competed at the 1972 & 1976 Olympic Games and was runner up on the list of the 10 most important Canadian Cyclists in the 20th Century. Ron is passionate to introduce the sport to juniors and this aligns with the long term vision of the M1 Project.

Stefano Rover
Owner, Franchise | Canadian Tire

Stefano is a former Canadian National road champion. Stefano has a passion for the sport of Cycling that continues through his personal engagement with provincial U23 development in Quebec. As a prominent business owner, Stefano brings his management experience to the M1 Project.

Yoeri Geerits
Vice President | REPUCOM Canada

Yoeri was instrumental in guiding ING’s entry into Formula One and is currently leading REPUCOM with the data analysis of several World Tour teams. This brings a strong data driven approach to sponsorship analysis to the M1 Project.