M1 Project

The M1 Project has been established to be a platform for Canadian road cyclists to excel in the sport by providing them teams that will allow them to progress from an entry point to the highest level in the sport.

The goal is to bring everyone in Canada under one umbrella, streamlining communications between Clubs, Provincial Associations, Corporations and the Public Sector. This will result in a coordinated and unified effort between everyone to accomplish the projects current and future goals.

Mission

To develop cycling champions. To provide marketing partners with a premium sponsorship platform. To be a leader in sports entertainment through the use of video technology. To be a leader in sports environmental sustainability.

Vision

To be recognized as Canada’s leading cycling platform. To establish a Men’s and Women’s U19 amateur team, Men’s UCI Continental Team, Men’s UCI Pro Continental Team and Women’s UCI Team. To communicate and work with all Clubs, Provincial Associations and Cycling Canada to accomplish the project goals.

Values

To create an environment that promotes honesty among staff, athletes and sponsors. To promote and support ethical sport practices. To create a sustainable sports strategy.

Get Involved

To experience the thrill of the sport, we at M1 Pro Cycling encourage you to contact us to discuss how your organization can become involved. Our sponsorship team is ready to work with your marketing department to design and implement a complimentary strategy that will deliver your message to your customers.